The first surprise of 2010...

The great thing about the Christmas run-up is that advertisers loosen up their wallets a bit and splash out on grandiose advertising campaigns. Sometimes they miss the mark, as Argos have done this year, but when they hit the sweet spot it's a joy to watch.

Currys (or Currys PC World as they're called now) have a Star Wars licence, and have used it well. C3-PO and R2-D2 discover the store and have a mini-adventure. It's cute, it's sweet, and it's actually funny. Naturally there's a Director's Cut - it wouldn't be Star Wars otherwise - on YouTube, and here it is in all its 72-second glory: