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Wednesday, 27 October 2010

The IKEA extravaganza

IKEA have produced the next big surprise, with a sixty-second advert advertising their wares as a music video to the old Jona "Stop The Cavalry" Lewie track "You'll Always Find Me In The Kitchen At Parties". Whilst not explictly Christmassy, it does hit the party season quite nicely.

It looks like a re-recording of the track, and they used Lewie himself in the track and video, which is a very nice touch - usually advertisers just licence a track and soullessly remix it. The SRS furniture commercial didn't even go that far with their current commercial - they just used a loop of the old Tom Jones track "What's New Pussycat?" on repeat. I'm sure he'll thank them for that.

IKEA and Jona Lewie seem to go together like bacon and sweet red peppers, though, and the full-sized three-minute version is well worth a viewing.

"Bacon and sweet red peppers"? Try them both grilled, with the peppers thinly sliced, and eat whilst warm in a sandwich. If you're feeling adventurous, add sweet chilli sauce. Your taste buds will love you for it.

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